Italian timepiece company O’Clock’s watch packaging is fascinating in an informal way. Minimalist watches are delivered in sealed cans that open at the tug of a pull tab. This food-like packaging is bizarre yet impressionable. In this way, O’clock sets itself apart from other watch companies.
The tin can may seem like a peculiar idea, but it’s actually perfectly in line with O’clock’s overall branding. Sealed-shut cans represent freshness, which seems to be the theme of O’clock’s chronographs. The brand’s packaging is minimalist and future-forward. Its watches come in colors like lilac and mint, in line with the concept of visual modernity and freshness. The clean-cut circle watch face is bare of numbers, making it a minimalist and elegant timepiece.