Zeitgeist Coffee Factory, a specialty coffee roastery and cafe located in Seattle, unveiled its latest packaging style for its CPG coffee lineup. The beans are sold in durable aluminum packages that not only convey the high quality of Zeitgeist Coffee, but also ensure the beans are protected and kept fresh for long periods of time.
The aluminum tins feature a small opening with a one-way valve. This valve allows the coffee beans to de-gas without taking oxygen into the can, ensuring that the beans stay fresh while maintaining their rich taste, as a full aerated design would quicken the staling process of the beans.
One added benefit of the aluminum packaging is its recyclability, as many major cities can recycle aluminum cans as part of their regular recycling programs, meaning this packaging solution is not only durable and functional, but sustainable as well.
Image Credit: Zeitgeist Coffee Factory
What's Driving This Trend
- Aluminum Packaging
- Innovative use of durable and recyclable aluminum packaging for coffee with a one-way valve for de-gassing offers disruption to packaging industry
- Sustainable Packaging
- A move towards recyclable aluminum packaging solutions for businesses can be a disruptive innovation opportunity in the packaging industry
- Long-lasting Freshness
- Integration of a one-way valve into packaging can result in a disruptive innovation opportunity for businesses by providing coffee beans with long-lasting freshness
Who This Affects Most
- Coffee and Tea
- Aluminum packaging with a one-way valve could revolutionize coffee and tea packaging industry
- CPG Packaging
- As consumers are becoming more environmentally conscious, the sustainable packaging industry can benefit from aluminum packaging's recyclability
- Food and Beverage Packaging
- Integration of sustainable packaging solutions like aluminum with a one-way valve can be a disruptive innovation in the food and beverage packaging industry
