When it comes to soup packaging, Mine Design, knows how to fuse raw emotions into the branding concept. Love Soup is an organic product intended for healthy eating, so Jim Parry (the man behind Mine Design), came up with a package that reflected these feelings.
The O on both the "love" and "soup" words are made to look like a heart, which embodies the sentiments expressed through the product. This writing is then placed on a white background with black font, keeping the overall aesthetic minimalist and not too overwhelming. This way consumers can focus on the message instead of becoming distracted by unnecessary designs.
For those that adamantly love both soup and organic food, 'Love Soup' could be an ideal snack on a cold day.