I bet you've never seen a tube of lotion that's quite like OneEighty packaging. Its contents would have been effectively stored and dispensed in your typical capped tube containers, yet this concept by Nikolo Kerimov, Arttu Kuisma and Juho Kruskopf would be much more novel and memorable to the consumer.
Instead of comprising a smooth shell of flexible plastic, each package incorporates a parametric skin of stiff triangular faces that allows the tubes to be crumpled when squeezed, adopting a complex and uneven geometric form. Further visual dimension is emphasized through the use of a variety of colorful shades across the shapes in either blue, grey or yellow, depending on the product. Men's cream OneEighty packaging jazzes up what tend to be boring looking items.
Pinchable Parametric Pouches
More Stats +/-
Beach Bum Branding
Lovable Legume Branding
Prismic Cosmetic Containers
Curative Coif Branding
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.