MINI London Olympics 2012 Promo Plays God Save the Queen With Car Horns

 - Jul 17, 2012
References: mini & popsop
The latest in the MINI London Olympics 2012 campaign includes a collaboration with the London Philharmonic Orchestra, in which a series of BMW MINI vehicles have been used to "play" the British national anthem. The famous song 'God Save the Queen' has been rendered in car-honking form, as a composer directs members of the orchestra to honk the horns of their BMW MINIs in tribute to the Great Britain Olympics team.

Nine special edition MINI London Olympics models were used for the quirky musical campaign, which has been captured in this video. According to Gareth Newman, the conductor, the campaign denotes the first time the London Philharmonic Orchestra has attempted to play a musical piece using only car horns as instruments.