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Carefree Cityscape Campaigns

The Lacoste 'Life is a Beautiful Sport' Spring 2014 Ads are Whimsical

— February 3, 2014 — Fashion
Looking to breathe life back into a tried-and-true brand, the Lacoste ‘Life is a Beautiful Sport’ Spring 2014 campaign pushes limits with casually athletic fashion and sky-high model captures. Shot by photographer Jacob Sutter, the Lacoste ‘Life is a Beautiful Sport’ Spring 2014 ads feature a carefree approach to life and aesthetic by models -- including Kati Nescher and Roch Barbot -- who flutter over the New York cityscape without fear.

The Lacoste ‘Life is a Beautiful Sport’ Spring 2014 ads will be released in France to coincide with the Sochi 2014 Winter Olympics. An endeavour to help reinstate the values of the iconic brand that has been a household name for countless decades, the Lacoste ‘Life is a Beautiful Sport’ Spring 2014 ads are also paired with a film directed by Seb Edwards that will air during the opening ceremony of the Sochi 2014 Winter Olympics.
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