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Anti-Steroid Awareness Campaigns

'Don't Be an Asterisk' Says Sponsor Johnson & Johnson

— August 8, 2008 — Special
Don’t Be an Asterisk is a new, multi-year public awareness campaign launched by the United States Olympic Committee (USOC) and the Ad Council. The campaign focuses on teen use of steroids and illegal performance-enhancing drugs.

The print ad reads, “When you take steroids, there’s no hiding it. Eventually, everyone will see you for what you really are. A fake. A fraud. An asterisk.”

The campaign marks the first time the USOC and the Ad Council have collaborated. The funding of the campaign is provided by U.S. Olympic Team sponsor Johnson & Johnson.

The ad campaign is created by TBWA/Chiat/Day, New York. The creative team includes creative directors Gary Scheiner, Ron Castaldo, and Jared Rubin; art director Einav Jacubovich; copywriter Melissa Pincus; photography and retouching by The Orange Apple.
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