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Athletic Parenting Acknowledgements

The London 2012 Olympic Procter and Gamble Commercial is Sweet

— June 23, 2012 — Pop Culture
The heartfelt and awesome London 2012 Olympic Procter and Gamble commercial gives a look into the lives of not only the athletes competing in the upcoming Olympic games, but the parenting it took to get them there. Behind every great athlete is someone who helped them get there, and this commercial is a shout-out to all the amazing mothers who woke their kids up early, drove them to practice and supported them along the way.

The touching commercial is part of the rev-up to the London Olympic Games that start on July 27th and feature an array of summer sporting activities. In the commercial a runner, volleyball player, swimmer and gymnast from all over the world and coming from many different cultures are featured with their moms getting the help they needed to get them to the Olympics as world-class athletes.
Trend Themes
1. Athletic Parenting - There is an opportunity to create parenting products/services that are specifically geared towards raising young athletes.
2. Sports Sponsorship - Companies could sponsor athletes and their families to help cover the costs of their training and travel expenses.
3. Olympic Marketing - There is potential for companies to create emotional, heart-warming advertising campaigns that appeal to the values and emotions of sports fans around the world.
Industry Implications
1. Parenting - Companies in the parenting industry can focus on developing products/services that cater to parents of young athletes.
2. Sports Apparel - Athletic apparel companies could target the families and friends of athletes by creating special product lines that feature the athlete's name, country or sport.
3. Advertising - Advertising agencies could specialize in creating emotionally-driven marketing campaigns for companies looking to tap into the sense of national pride and support that surrounds major sporting events like the Olympics.
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