A sad fact is that marketing restrictions prevent many companies from publicizing their sponsorship roles in the London 2012 Olympic Games, and others -- who wish simply to assert their support -- may be deterred from doing so. These Underground Supporter posers were designed by Rizon Creative in a way that exploits the loopholes of the existing advertising rules.
The visual play in these prints appropriates the red circle from the iconic Olympic rings for an adapted logo of the London Underground subway. In one of the Underground Supporter posters, an incomplete set of four colorful loops is displayed, minus the aforementioned ring. In conjunction with the "Sport, not Sponsorship," tagline, this graphic statement champions the significant role of the businesses without voices.