Proctor and Gamble released another touching Olympics 2012 ad titled 'Kids 2012.' In this new ad, the company takes on the nostalgia of parenting Olympians and the ability of parents to never stop seeing their kids as the children the way they once were.
For the pump up to July 27th's opening ceremonies, many Olympic commercials, fashion collections and sites have been released. Countries are becoming incredibly invested in releasing patriotic clothing lines and getting their nations revved up and excited to support their athletes.
The Summer 2012 Olympics are set to take place in London, England. Thus far, there are has already been huge press surrounding individual athletes, architecture and news from the event that has yet to even start.
What Makes This Trend Stand Out
- Nostalgic Sports Marketing
- Emphasis on creating emotional connections with consumers through sports advertising focusing on nostalgia and feelings of national pride.
- Patriotic Fashion Collections
- Nationalistic apparel and accessories are being released by various fashion brands in the lead up to major sporting events.
- Pre-event Press Coverage
- Media hype around individual athletes, host cities and event news prior to the start of major sporting events.
Sectors Adopting This
- Sports Marketing
- Opportunities for marketing agencies and companies to tap into emotional connections through sports nostalgic advertising.
- Fashion
- Fashion brands are capitalizing on nationalistic pride in the lead up to major sporting events.
- Media
- Increased interest in pre-event press coverage opens up opportunities for media companies to deliver content and generate revenue.
