The BBC 'London's Calling' commercial was released in an effort to promote the channel's extensive coverage of the London 2012 Olympic games.
Featuring Pixar-esque animation that is eerily lifelike, this ad plays out as a montage of sorts, with beautiful imagined backdrops. Showcasing many sports included in the games, the spot is thoroughly detailed and seamless in its style. The depiction of the characters seeks to highlight the number of countries participating in the games, even alluding to name-making athletes like Usain Bolt. The commercial plays out almost like a dream sequence, and though it doesn't have a story line, it is inspirational through visual cues alone.
Evocative, impressive and gorgeous to look at, this ad is sure to give BBC the attention it's looking for.
British Olympics Statistics
Official Olympic Themes
Athletic Parenting Acknowledgements
Patchwork Olympic Garbs
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.