The BBC 'London's Calling' commercial was released in an effort to promote the channel's extensive coverage of the London 2012 Olympic games.
Featuring Pixar-esque animation that is eerily lifelike, this ad plays out as a montage of sorts, with beautiful imagined backdrops. Showcasing many sports included in the games, the spot is thoroughly detailed and seamless in its style. The depiction of the characters seeks to highlight the number of countries participating in the games, even alluding to name-making athletes like Usain Bolt. The commercial plays out almost like a dream sequence, and though it doesn't have a story line, it is inspirational through visual cues alone.
Evocative, impressive and gorgeous to look at, this ad is sure to give BBC the attention it's looking for.
Key Themes Behind This Trend
- Animated Olympic Promotions
- The use of Pixar-esque animation in Olympic promotions creates visually stunning and engaging ads.
- Detailed Montage-style Ads
- Montage-style ads that showcase various sports and countries participating in the Olympics create a sense of excitement and anticipation.
- Inspirational Visual Cues
- Advertisements that rely on visual cues rather than a narrative storyline evoke emotions and inspire viewers.
Where This Applies
- Advertising
- The advertising industry can leverage animated Olympic promotions to create captivating and attention-grabbing campaigns.
- Entertainment
- Montage-style ads can be utilized in the entertainment industry to promote sports events and create anticipation among audiences.
- Broadcasting
- The broadcasting industry can benefit from inspirational visual cue ads to engage viewers and promote their coverage of major events like the Olympics.
