The BBC 'London's Calling' commercial was released in an effort to promote the channel's extensive coverage of the London 2012 Olympic games.
Featuring Pixar-esque animation that is eerily lifelike, this ad plays out as a montage of sorts, with beautiful imagined backdrops. Showcasing many sports included in the games, the spot is thoroughly detailed and seamless in its style. The depiction of the characters seeks to highlight the number of countries participating in the games, even alluding to name-making athletes like Usain Bolt. The commercial plays out almost like a dream sequence, and though it doesn't have a story line, it is inspirational through visual cues alone.
Evocative, impressive and gorgeous to look at, this ad is sure to give BBC the attention it's looking for.