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This BBC Olympics Coverage Ad is Frightening and Captivating

 - Jan 16, 2014
References: youtube & creativecriminals
The BCC Olympics coverage was introduced with a stunning, moving ad featuring the athletes of the United Kingdom.

Beginning with shots of a forbidding mountain side and a winter storm viciously whirls around it, the entire ad is narrated by Game of Thrones star Charles Dance, who recites a sinister poem cementing the violent power of winter. Dance's evocative narration sends a chill down the viewers spine as he invests the poem with the same sense of authority he gives his role as Tywin Lannister on Game of Thrones.

This Ad for the BBC Olympics coverage is captivating and spurs on patriotism and hope among those watching the Games from home. The idea of athletes concurring a forbidding winter is the perfect metaphor for the Sochi Olympic competition.