The Gatorade Campaign by Charis Tsevis is Intensely Refreshing

 - Dec 18, 2011
References: & mymodernmet
The vibrant and energetic Gatorade campaign by Charis Tsevis celebrates sports icons. Commissioned by TBWA\Chiat\Day, Tsevis did what he he knows to do the best (mosaic illustration), to create a series of visually engaging ads. These prints are full of energy and stamina, which is why they perfectly represent the brand Gatorade and the athletes.

This campaign features sport starts like NBA star Michael Jordan, Brazilian swimmer César Cielo and Olympic gold medalist Usain Bolt. The Greek artist tried to base each concept according to each athlete, which is why he used specific colors and shapes to highlight what each start is known for. He explains, "Saúl Álvarez is the undefeated Mexican boxer and the current WBC Light Middleweight champion...I dedicated all my cinnamon (canelo in spanish) related colors adding some extra green and red lights for underlying the Mexican origin and pride."

The Gatorade campaign by Charis Tsevis is drenched with energy and passion.