The London 2012 Olympics is drawing near and, the host country is gearing up for a period filled with fervent nationalism, which is exactly what the Adidas ‘What Will You Take’ advertisement hopes to spark.
The extra melodramatic spot starts off flashing quick shots of tanned and toned British athletes as they prep for their respective events. The thumping music coupled with wide angle shots of a slow-waving Union Jack flags inspires just the right amount of excitement, fear and nervous-tingling in any audiences.
The campaign tagline "Take The Stage" resonates throughout the commercial, with powerful narrating messages like, "Take the hopes of a nation," and "Take the risk of losing your pride and the chance of winning it back again." It’s just the right stuff needed to hype up an entire nation!
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