Chinese condom manufacture Elasun released cheeky and clever ads with an Olympic theme. They depict athletic stickmen with condoms in place of various sports apparatuses such as basketball nets, bicycle wheels, archery targets and gymnastic rings. A ribbed condom was even used to symbolise the water surface in swimming.
Elasun's English slogan is â€œSports make you healthâ€ (sic). Needless to say, these ads went viral in China.
The Telegraph (UK) reported that â€œOlympic villages are reputed to be hotbeds of after-hours indulgenceâ€. At both the 2000 and 2004 Olympics, thousands of free condoms were handed out to athletes and officials.
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Stylish Modern Dog Beds
Top 60 Luxury Fashion Innovations in June
Top 100 Luxury Ideas in June
Traditional Vietnamese Jackets
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Elasun Ads Go Viral in China
- By: PearlJul 31, 2008