The Pill turned 50 over Mother's Day weekend, and we're commemorating this occasion with a cluster of clever contraception campaigns. From the Pill to intrauterine contraceptives and female condoms, there are plenty of birth control options on the market, but we've also included campaigns that influence men to wrap up before they shack up.
In particular, the Durex and Trojan condom companies have released creative contraception campaigns that include prophylactic fairies that are there right when you need them to ugly pillows that raise awareness for questionable hook-ups.
SCORE
6.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 94%
Activity 90%
Freshness 8%
