Trojan Commercial Reminds You That Herpes is Forever
Going Like Sixty — February 9, 2009 — Naughty
References: brandfreak
Trojan condoms have been criticized in the past for being too negative. Research shows their product image to be bad or worse, with a dirty and mood-killing connotation. Their latest ad campaign has gone positive, however, and is just in time for Valentine's Day.
A young couple sits in the car, and the boyfriend reveals his Valentine's Day present to his girlfriend: gonorrhea. She's thrilled, and apparently so is he, because he babbles, "Because, you know, herpes, you can't return."
A young couple sits in the car, and the boyfriend reveals his Valentine's Day present to his girlfriend: gonorrhea. She's thrilled, and apparently so is he, because he babbles, "Because, you know, herpes, you can't return."
Trend Themes
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Positive Sexual Health Messaging — Disruptive innovation opportunity: Developing advertising campaigns that promote sexual health in a positive and education-focused manner, rather than using negative or stigmatizing language.
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Creative Valentine's Day Marketing — Disruptive innovation opportunity: Exploring unconventional approaches to Valentine's Day marketing that capture attention and generate conversation, while maintaining brand integrity.
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Changing Perceptions of Condoms — Disruptive innovation opportunity: Shifting societal attitudes towards condoms by reframing their image as a responsible and enjoyable aspect of sexual relationships.
Industry Implications
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Sexual Health Products — Disruptive innovation opportunity: Creating innovative sexual health products that improve user experience, increase accessibility, and address consumer needs.
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Advertising and Marketing — Disruptive innovation opportunity: Developing new strategies and approaches to advertising and marketing campaigns that challenge traditional norms and result in memorable and impactful messaging.
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Gifts and Retail — Disruptive innovation opportunity: Introducing unique and unconventional gift options for holidays and special occasions, catering to diverse consumer preferences and breaking away from traditional gift-giving practices.
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