Intimate Economic Stimulus Plans

Trojan Suggests a Pleasure Pack to Ride Out the "Hard Times"

The makers of Trojan condoms are just trying to get ahead. It's been a long, hard way to go, but Trojan has negotiated its way through the ins-and-outs of marketing and is joining other companies with a special “stimulus package.”

To spread the word, Trojan has a new TV spot called “Hard Times,” which encourages Americans to ride out the hard times together with a Pleasure Pack of specialty condoms.

Implications - The condom maker is set to make it easy for people stay safe in these trying times. The TV spot uses double entendre for comedic purposes with great success. Getting ahead today by joining the Trojan stimulus package. Have a look at this quirky ad for yourself and if you feel what it is saying.

Specialty Condoms for Economic Hardship
Trojan's Pleasure Pack addresses economic hardship with a creative solution.
Humorous Advertising in the Sexual Wellness Industry
Trojan's double entendre ad is a disruptive approach to marketing sexual wellness products.
Innovative Marketing Strategies for Sexual Wellness Products
Trojan's stimulus package campaign is an opportunity to explore new and creative marketing tactics for the sexual wellness industry.

Sectors Adopting This

Sexual Wellness
Trojan's Pleasure Pack and advertising campaign offer innovative solutions for the sexual wellness industry.
Marketing and Advertising
Trojan's ad campaign is a disruptive approach to marketing that can inspire innovation in the advertising industry.
Consumer Goods
Trojan's stimulus package and creative marketing strategies provide an opportunity for disruptive innovation in the consumer goods industry.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 77%
Freshness 8%

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