New York City wasn't having many takers for their free condoms, so they sponsored an online package design contest. Fifteen-thousand voters later, the international power button symbol, a circle broken by a single thrust up line, was chosen for New York City's limited edition condom label.
Listen to the story on NPR.
"After all, New Yorkers are all about power: power shopping, power trips, and now ... power condoms."
Implications - Package design has become much more than a small part of branding, and is now recognized as an art form in its own right. Products from all industries, including contraceptives, food, cosmetics, etc., boast added interest when more attention is taken to packaging design.
What's Driving This Trend
- Package Design
- Package design has become crucial in attracting customers, making it a disruptive trend that businesses can capitalize on.
- Limited Edition Products
- Limited edition designs can generate increased interest, making it a trend worth exploring.
- Crowdsourcing Marketing
- Crowdsourcing can be an effective marketing strategy, as seen in the NYC condom design contest.
Who This Affects Most
- Contraceptives
- Contraceptive companies can capitalize on the trend of package design to make their products stand out.
- Food Industry
- Food brands can benefit from the trend of limited edition packaging to generate excitement around their products.
- Cosmetics Industry
- The cosmetics industry can utilize the trend of crowdsourcing marketing to involve their customers in the product design process.
