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Gridnik Creative Targets College Students With Posters & Tees

 - Jan 8, 2010
References: gridnikcreative & picocool
California firm Gridnik Creative has designed a series of posters and t-shirts intended to combat teen pregnancy. Dubbed ‘The Abstinence Project,’ the anti-pregnancy ad campaign uses brightly colored graphics featuring Helvetica man figures, figures similar to those used on restroom doors.

Aimed primarily for college students, the ‘Abstinence Project’ takes an entertaining approach to pregnancy prevention by presenting alternate methods of ‘safe sex.’ While the methods will keep users safe from pregnancy, some of the suggestions are not STD safe.