Lil Wayne has been saying that we all live in 'Wayne's World' since at least 2007, but it's only been in the last few years that a series of Lil Wayne products and major brand collaborations have proven that there's something more than typical rapper bravado to that statement.
This series of Lil Wayne products is varied and enticingly contradictory. On one hand, it makes sense that the gangsta rapper is behind products like his Supra sneaker line (Shimmering Rapper Footwear), on the other hand this collection of Lil Wayne products also includes his decidedly non-traditional, girl-tight jeans (Feminine Rapper Rags).
It's this very dichotomy that makes Wayne so appealing to marketers. These Lil Wayne products show his depth and breadth, and also give the audience a clear case study of how one can leverage their celebrity to represent incredibly versatile products without betraying their brand -- 'Wayne's World' indeed.
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