A new ad for birth control in Bangkok features a crying garbage can. If you open the gargage can to see if it is a baby, you see an add for the birth control. Shocking and intrigueing.
Implications - Campaigns like this take the causes they promote seriously, and as a result are geared towards generating a powerful, visceral and unforgettable response from their target audience. When it comes to serious social issues, some organizations and advertising companies know that playful and light-hearted approaches just won't get the point across as directly and profoundly as they need to. This realization ultimately leads to dramatically more somber and effective initiatives like this.