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Schering Bangkok

Crying Garbage Can Ad Campaign for Birth Control

— April 19, 2006 — Marketing
A new ad for birth control in Bangkok features a crying garbage can. If you open the gargage can to see if it is a baby, you see an add for the birth control. Shocking and intrigueing.

Implications - Campaigns like this take the causes they promote seriously, and as a result are geared towards generating a powerful, visceral and unforgettable response from their target audience. When it comes to serious social issues, some organizations and advertising companies know that playful and light-hearted approaches just won't get the point across as directly and profoundly as they need to. This realization ultimately leads to dramatically more somber and effective initiatives like this.
Trend Themes
1. Provocative Advertising - Opportunity for businesses to create memorable and impactful campaigns by pushing the boundaries of traditional advertising.
2. Emotional Marketing - Potential for brands to evoke strong emotional reactions from their target audience, leading to increased brand engagement and loyalty.
3. Direct Messaging - Advancement of direct and straightforward messaging strategies to effectively convey important social issues.
Industry Implications
1. Advertising - Innovation in advertising techniques and approaches to capture consumers' attention and create lasting brand impressions.
2. Pharmaceuticals - Opportunity for birth control companies and related healthcare businesses to explore unconventional marketing methods and reach new audiences.
3. Social Activism - Growing trend of using provocative and emotional messaging in social campaigns to raise awareness and drive action towards important causes.
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