With the plastic pollution gaining more traction across social media channels, Toronto-based brand Knix is helping tackle the problem with menstruation product pollution in its bold new campaign, titled 'Breaking Up with Disposables.' The ad was launched in conjunction with its new 'Super Leakproof Underwear' and highlights the many ways traditional, single-use period products impact the lives of women.
The breakup-style campaign highlights issues like "never being there for you" when consumers run out of products to being "terrible to travel with" accompanied by a woman trying to pack multiple pads in her luggage. It concludes by calling the disposables "trashy—literally" and asking consumers to "finally kick disposable menstrual products to the curb" in favor of its sustainable, reusable options.
Image Credit: Knix