This Sports Illustrated Lindsey Vonn cover is a little bit more than provocative. I would definitely describe the cover as attention grabbing. Her bent over figure in her clingy pink ski suit might raise a few eyebrows; some have already been quick to say that the cover displays the athlete as a sexual object and not a competitor—even though the headline reads ‘American’s best woman skier ever.’
There was another skier cover page back in 1992 of A.J. Kitt doing a similar pose, yet that one didn’t garner the same amount attention that Lindey Vonn’s cover has. I wonder why?
What's Driving This Trend
- Provocative Magazine Covers
- Opportunity for magazines to create attention-grabbing and controversial covers that generate buzz.
- Gender Representation in Sports
- Disruptive innovation opportunity for companies to challenge stereotypes and promote equality in sports through imagery and messaging.
- Branding Through Controversy
- Brands can leverage provocative photo shoots to create a strong and memorable brand identity by pushing boundaries and evoking strong reactions.
Who This Affects Most
- Publishing
- Magazines can capitalize on provocative covers to increase sales and subscriptions by capturing audience attention.
- Sports Apparel
- Opportunity for sports apparel companies to design and promote inclusive and empowering clothing options for athletes of all genders.
- Advertising and Marketing
- Companies can use controversial and attention-grabbing campaigns to successfully position their brand and engage with their target audience.
