Olympic swimming superstar Michael Phelps has jumped from No. 1,111 to the No. 1 spot on the Davie-Brown Index in terms of endorsement appeal.
The astronomical jump on the index, which is compiled by Los Angeles-based talent agency Davie Brown Entertainment, came after his participation in the 2008 Beijing Olympic Games.
Yes, winning a record 8 gold medals and breaking 7 world records might have something to do with it.
After his Olympic saga, Michael Phelps is currently recognized by about 95% of U.S. consumers, up from 33% at the start of the 2008 Olympics.
The new fame of Michael Phelps pushed another sports legend, Michael Jordan, to No. 2. Hollywood movie star Tom Hanks came in 3rd in the latest index.