These Olympic swimming tributes show the most famous and talked about stars of the competing teams in the London 2012 games.
From the rivalry between Michael Phelps and Ryan Lochte to the records set by some of the world's quickest athletes, these innovations reflect both the controversies and triumphs of the games. The stars of these teams have become celebrities in their own right, and receive a disproportionate amount of media coverage compared to the stars of other sports. Fascinating, inspiring and incredibly quick, the swimmers who make up Olympic teams are almost superhuman in terms of their physical skill.
Whether they're starring in high-profile sponsored campaigns or pushing the limit in terms of world records, these athletes are well-deserving of the attention they attract.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
