Nike has launched its newest commercial in time for the 2012 London Olympics entitled 'Find Your Greatness.'
The idea behind the video is truly inspiring, as it brings to light the fact that greatness can be found in anyone and in any place. It doesn’t matter if you are big or small, and it doesn’t matter if you have a disability. In this short commercial, Nike shows that its possible to find greatness even if you are not an Olympic athlete. The most inspiring moment for me is when the boy with one arm catches the baseball in his glove, switches hands and then throws the ball in that same hand, all without a moment of hesitation.
According to the Nike Find Your Greatness advertisement, “Greatness is not in one special place and it is not in one special person. Greatness is in wherever somebody is trying to find it.”
Key Themes Behind This Trend
- Inclusive Advertising
- Disruptive innovation opportunity: Develop inclusive advertisements that empower individuals with disabilities and showcase their abilities.
- Everyday Greatness
- Disruptive innovation opportunity: Promote the concept of greatness in everyday life, highlighting that it can be found in anyone and any place.
- Inspiring Narratives
- Disruptive innovation opportunity: Create advertisements that tell inspiring stories to connect with consumers on a deeper emotional level.
Where This Applies
- Sports Apparel
- Disruptive innovation opportunity: Develop innovative sportswear that caters to individuals with disabilities, focusing on functionality and inclusivity.
- Advertising & Marketing
- Disruptive innovation opportunity: Utilize inclusive and inspiring narratives in advertising campaigns to resonate with diverse target audiences.
- Film & Media Production
- Disruptive innovation opportunity: Produce films and media content that showcase stories of everyday greatness and inspire viewers to pursue their own greatness.
