This M&M’s Chocolate teaser ad offers a peek at what is to come for the 2014 Super Bowl. The short 25-second teaser starts off quite upbeat, with Yellow the M&M recording himself busting some serious moves. But the music he’s dancing to is cut short and Yellow falls over after being shot with a tranquilizer dart. Shortly after, an ominous hand wearing a black glove comes onscreen, showing a hand-written message that reads: “find out what happens to Yellow 2/2/14.”
The full 30-second M&M’s Chocolate commercial is set to air during the first half of the Super Bowl, so thankfully there won’t be too much of a wait to find out what’s happened to Yellow or who is behind this abduction.