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Nike’s Winter Wonderland Boosts Perseverance & Self-Improvement

 - Feb 28, 2014
References: hypebeast &
Sportswear company giant Nike has long been known to advertise its products in the most uplifting and motivational way possible and in its latest commercial entitled Winning in a Winter Wonderland, Nike does just that. The 'Just Do It' company has paired up with Portland based ad agency W + K, in showcasing a star-studded commercial.

Nike’s latest commercial was made in part for its newest special edition winter sports clothing Nike Hyperwarm, the message of the sportswear company is one that encourages athletes to train despite the frigid, sub degree temperatures of winter, boosting self-improvement and committed perseverance. "The best athletes don’t just overcome the elements, they embrace them with Nike Hyperwarm. Gear up for winter."

The ad features sports superstars including skier Julia Mancuso, Justin Tuck from the Giants, ex-Yankees star Robinson Cano, soccer stars Alex Morgan and Sydney Leroux, Ohio State football coach Urban Meyer and snowboarder Scotty Lago.