Sportswear company giant Nike has long been known to advertise its products in the most uplifting and motivational way possible and in its latest commercial entitled Winning in a Winter Wonderland, Nike does just that. The 'Just Do It' company has paired up with Portland based ad agency W + K, in showcasing a star-studded commercial.
Nike’s latest commercial was made in part for its newest special edition winter sports clothing Nike Hyperwarm, the message of the sportswear company is one that encourages athletes to train despite the frigid, sub degree temperatures of winter, boosting self-improvement and committed perseverance. “The best athletes don’t just overcome the elements, they embrace them with Nike Hyperwarm. Gear up for winter.”
The ad features sports superstars including skier Julia Mancuso, Justin Tuck from the Giants, ex-Yankees star Robinson Cano, soccer stars Alex Morgan and Sydney Leroux, Ohio State football coach Urban Meyer and snowboarder Scotty Lago.
Key Themes Behind This Trend
- Motivational Sportswear Ads
- There is an opportunity to create more motivational ads for sportswear that encourage athletes to train in adverse weather conditions, boosting perseverance and self-improvement.
- Special Edition Winter Sports Clothing
- There is an opportunity to create more special edition winter sports clothing that is designed to function in adverse weather conditions and help athletes train all year round.
- Celebrity-endorsed Sports Gear
- There is an opportunity to tap into the cachet of popular sports stars in advertising campaigns, by showcasing them using products that can help enhance their performance, boosting brand recognition and sales.
Where This Applies
- Sportswear Industry
- The sportswear industry can develop more advanced, functional products that cater to athletes who train in extreme weather conditions, keeping them comfortable and motivated year-round.
- Advertising Agency Industry
- The advertising agency industry can create adverts that showcase the potential of sportswear and equipment that can help athletes to train better, communicate an empowering message, and build brand loyalty.
- Professional Sports Industry
- The professional sports industry can partner with sportswear companies to develop products that can boost the performance of athletes in extreme conditions, drive innovation and improve marketability.
