'Authentic Elephant Rides' Reveals the Truth Behind Elephant Rides

World Animal Protection's 'Authentic Elephant Rides' ad reveals what goes on behind the scenes of the elephant tourism industry in many Asian countries. Prior to booking an elephant ride, campaign encourages people to become aware of the abuse and breaking process that elephants go through in order to give rides to tourists.

The ad is set up to spoof elephant camps and a cheery tour guide exposes how the animals are often starved, chained, deprived of sleep, speared and hooked in order to train them for tourist rides. Hopefully, the World Animal Protection campaign will be successful at getting people to open their eyes and think twice about how these strong, kind and intelligent creatures are mistreated for human enjoyment, as well as how paying for elephant rides continues the cycle of abuse.