On the Go Tours is a travel agency specializing in unique experiences that are catered to consumers of all ages, including those over 50. The agency focuses on accommodations that are authentic to the region being explored, allowing the option of more traditional lodgings or luxury hotel options.
With tours hosted around the globe -- from Iceland to the Middle East -- On the Go Tours curates unique visits to destinations like museums, national parks or nature reserves, local eateries and traditional spas to name a few. For example, its 5-day Land of the Northern Lights journey to Iceland includes a dip in the waters of the mineral-rich Blue Lagoon, sightseeing at the Seljalandsfoss and Skogafoss waterfalls and accommodations at a traditional simple hotel or cottage.
Embracing an "adventure meets comfort," motto, On the Go Tours redefines luxury and immerses travelers into local life while allowing for travel package customization.
What's Driving This Trend
- Authentic Lodgings
- Travel agencies that offer unique, locally-authentic lodgings disrupt the traditional hotel industry and redefine luxury.
- Customized Experiences
- Travel agencies that allow for customization of tours and experiences disrupt the cookie-cutter tour industry and offer a more personalized experience for consumers.
- Adventure Meets Comfort
- Travel agencies that combine adventure and unique experiences with comfortable accommodations disrupt the traditional tour industry and appeal to a wider range of travelers.
Who This Affects Most
- Travel and Tourism
- The travel and tourism industry can benefit from the trend of offering unique, locally-authentic tours and accommodations to cater to the growing market of experiential travelers.
- Hotel and Accomodation
- The hotel and accommodation industry can learn from the trend of offering locally-authentic lodgings and incorporating unique experiences into their offerings to attract a wider range of travelers.
- Tourism Operators
- Tourism operators can benefit from the trend of allowing customization of tour packages to offer personalized experiences for travelers and stand out in a competitive market.
