Most people have become fairly familiar with the guy who appears in a lot of the Old Spice ads, which is what makes the introduction of the "Mandroid" in this Old Spice commercial so strange and unsettling. In the commercial, the Mandroid is presented as an awkward robot that tries his best to be a cool guy.
Unfortunately for Mandroid, the surge of confidence given to him by Old Spice's products causes him to get clumsy, trip over his own two feet and land on top of a woman sunbathing at the beach. Although this could have been extremely embarrassing for the awkward bot, he takes it in stride and makes the most of the situation, especially as the woman makes a note of how good he smells.
Why This Trend Is Growing
- Awkward Advertising
- Companies can explore using awkwardness as a form of humor and to differentiate themselves from traditional advertising.
- Personification of Products
- Brands can consider personifying their products to help them stand out among competitors and engage with consumers on a more emotional level.
- Merging Technology and Humor
- Incorporating humor into technology can provide a fresh perspective and add a relatable element to products and services.
Industries Being Reshaped
- Advertising
- The advertising industry can use awkward advertising and personification of products to help brands stand out in crowded markets.
- Technology
- Technology companies can incorporate humor and personification into their products to create new and unique experiences for users.
- Consumer Goods
- Consumer goods companies can explore using humor and personification in their advertising to better connect with consumers and differentiate themselves from competitors.
