The Verizon Inspire Her Mind Campaign Focuses on Intelligence Over Looks
Meghan Young — October 16, 2014 — Marketing
The Verizon Inspire Her Mind ad campaign is an admirable effort to get young girls more interested and active in science, technology, engineering and math. Taking the form of a commercial, it shows a young girl being bombarded by comments on her looks such as, "Who's my pretty girl." Although this might not seen strange at first, it goes on to show how words have a huge impact on the way people perceive their life and abilities.
Once viewers move past these comments in the Verizon Inspire Her Mind commercial, they were treated to a inspiring quote from Reshma Saujani, the founder of Girls Who Code: "Isn't it time we told her she's pretty brilliant too."
Once viewers move past these comments in the Verizon Inspire Her Mind commercial, they were treated to a inspiring quote from Reshma Saujani, the founder of Girls Who Code: "Isn't it time we told her she's pretty brilliant too."
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