The Kusmai Tea 'La Beaute Des Melanges' ad campaign, which means 'Beauty Mixtures' in French, is comprised of three short films that promote three different blends: Wladmir Prince, Sweet Love and BB Detox. Each of these blends have been interpreted as a stunning underwater performance that is full of romance and fantasy. It is hard not to be completely enamored by it.
As though straight out of a fairy tale, the Kusmai Tea 'La Beaute Des Melanges' ad campaign was in fact created by Quai des Orfèvres, an ad agency based in Paris, France, and not recorded by the Brothers Grimm centuries ago. The short films were directed by Jeremy Charbit and display visually striking aquatic choreography that is made more magical with long lengths of fabric.