The Kusmai Tea 'La Beaute Des Melanges' ad campaign, which means 'Beauty Mixtures' in French, is comprised of three short films that promote three different blends: Wladmir Prince, Sweet Love and BB Detox. Each of these blends have been interpreted as a stunning underwater performance that is full of romance and fantasy. It is hard not to be completely enamored by it.
As though straight out of a fairy tale, the Kusmai Tea 'La Beaute Des Melanges' ad campaign was in fact created by Quai des Orfèvres, an ad agency based in Paris, France, and not recorded by the Brothers Grimm centuries ago. The short films were directed by Jeremy Charbit and display visually striking aquatic choreography that is made more magical with long lengths of fabric.
Why This Trend Is Growing
- Underwater Advertising
- Exploring the potential of underwater settings for advertising campaigns can be a disruptive innovation opportunity for creative agencies.
- Fantasy-inspired Campaigns
- Creating campaigns that transport viewers into fantastical worlds can be an innovative way for brands to engage with their audience.
- Visual Storytelling
- Using visually striking imagery and choreography to tell a compelling story can be a disruptive innovation opportunity for brands in various industries.
Industries Being Reshaped
- Tea Industry
- Tea companies can leverage visually striking advertising campaigns to showcase their products and engage with customers on a deeper level.
- Advertising Industry
- Creative agencies can explore the potential of underwater settings and fantastical storytelling to differentiate themselves and offer innovative solutions to clients.
- Entertainment Industry
- Using visually stunning performances and choreography can create immersive storytelling experiences that captivate audiences in the entertainment industry.
