The Jordan brand is taking the unusual and potentially genius step of enlisting two of its biggest name brand ambassador star athletes in a comedy sketch campaign.
Jordan brand athletes Chris Paul and Blake Griffin will star in Jordan's first ever sketch comedy-inspired campaign, dubbed 'BGCP3TV in HD'. The name of the campaign borrows Blake Griffin's initials and Chris Paul's initials and jersey number.
Jordan Brand enlisted the services of comedian Neal Brennan, the co-creator of Chappelle's Show, to co-create and co-write the show. While Griffin and Paul are well-known for their timing and ball delivery on the basketball court, the BGCP3TV in HD campaign will test their comedic timing and delivery.
Griffin and Paul are the faces of the Jordan Super.Fly 3 and Jordan CP3.VIII respectively.