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25 Movie Marketing Stunts

These Film Advertising Campaigns Entertain People Beyond the Theater

— May 16, 2015 — Pop Culture
Printed movie posters are some of the most commonly used types of film advertising, but as these stunts show, there are so many ways to get creative with promotions and engage fans. With pranks, souped-up vehicles and co-branded products launched to coincide with an upcoming movie, these dynamic stunts make it possible to immerse people in the world of the film. One standout example of this is the use of an augmented reality poster that duped people into thinking they were amidst the same kind of climatic chaos found in Into the Storm.

Overall, some of the most memorable movie marketing campaigns included Ex Machina taking to Tinder with a fake profile to create buzz around the artificial intelligence thriller, the Devil Baby Attack video that went viral for Devil's Due and Air New Zealand's 'The Most Epic Safety Video Ever,' starring cast members from The Hobbit.
6.6
Score
Popularity
Activity
Freshness
25
Cinematic Networking Campaigns
Cinematic Networking Campaigns
Taken 3's LinkedIn Marketing Stunt Promises Skill Endorsement
<
24
Tiny Superhero Posters
Tiny Superhero Posters
The Ant-Man Poster Stars a Very Small Paul Rudd in Costume
<
23
Shark Movie Spoofs
Shark Movie Spoofs
Barknado is a Cute Parody that Encourages People to Adopt Dogs
<
22
Minuscule Movie Trailers
Minuscule Movie Trailers
Marvel and Disney's Ant-Man Trailer is Tiny
<
21
Reptilian Pizza Promotions
Reptilian Pizza Promotions
The Return of Pizza Hut's Cheesy Bites Pizza is Tied to Ninja Turtles
<
20
Monkey Movie Screenings
Monkey Movie Screenings
The Dawn of the Planet of the Apes Movie Had Two Chimps Attend Its Opening
<
19
Augmented Movie Posters
Augmented Movie Posters
This Ad Promotes the 'Into the Storm' Movie with AR Tornadoes
<
18
Middle Earth Airline Commercials
Middle Earth Airline Commercials
Air New Zealand's Flight Safety Video is Inspired by The Hobbit
<
17
Reverse Car Washes
Reverse Car Washes
This Dirty Car Wash Coats Vehicles with Dust to Promote the Mad Max Movie
<
16
Promotional Movie Marathons
Promotional Movie Marathons
The Ultimate Marvel Marathon Tees Up Avengers: Age of Ultron's Release
<
15
Miniature Movie Billboards
Miniature Movie Billboards
The Ant-Man Billboards Play on the Superhero's Ability to Shrink
<
14
Cinematic Super Hero Razors
Cinematic Super Hero Razors
Gillette Creates Themed Razors Based on Avengers Age of Ultron Movie
<
13
Shark Attack Pranks
Shark Attack Pranks
The Fishmonger Shark Attack Prank Causes Screams Ahead of Sharknado 2
<
12
Pizza-Tossing Trucks
Pizza-Tossing Trucks
Pizza Hut's Teenage Mutant Ninja Turtles Pizza Thrower is Fully Functional
<
11
Roving Theater Trucks
Roving Theater Trucks
This Portable Cinema Delivery Truck Took a Movie to the People
<
10
Evil Baby Viral Pranks
Evil Baby Viral Pranks
This Viral Devil Baby Video Will Scare you into Theaters for 'Devil's Due'
<
9
Dystopian Convention Booths
Dystopian Convention Booths
Hunger Games' Comic Con Booth Merged High Fashion with Samsung Tech
<
8
Movie Soundtrack Cassettes
Movie Soundtrack Cassettes
Exact Copy of the Guardians of the Galaxy Mixtape to Be Released
<
7
Robotic Dating App Stunts
Robotic Dating App Stunts
This SXSW Tinder Marketing Stunt Used a Hot Robot to Promote Ex Machina
<
6
Animated Movie Sneakers
Animated Movie Sneakers
The Boxtrolls x Nike Roshe Run Helps Promote the Film's Release
<
5
Cinematic Frozen Drinks
Cinematic Frozen Drinks
These Fun Beverages Take the Shape of Characters from Disney's Frozen
<
4
Movie Motel Recreations
Movie Motel Recreations
Attendees Will Be Able to Visit A&E's Bates Motel at SXSW 2015
<
3
Nostalgic Footwear Campaigns
Nostalgic Footwear Campaigns
Jordan Brand and Warner Bros. Team Up for Another Hare Jordan Line
<
2
Celebrity Stock Photography
Celebrity Stock Photography
Vince Vaughn and Dave Franco Star in Hilarious Stock Images
<
1
Apocalyptic Movie Vehicles
Apocalyptic Movie Vehicles
The Cars of Mad Max Fury Road are Deadly Concepts Fit for Survival
<