As part of a promotional stunt to announce Mad Max: Fury Road being in theaters, Warner Brothers Canada set up a dirty car wash.
In the post-apocalyptic world of Mad Max, things like dirt, dust and grime are worn by the characters like badges of honor. Fittingly, the cars that made the trip through the Dusty Car Wash were blasted with dirt, although it was done artfully. Etched into the dirty layers were symbols, text and logos that kept in the wild spirit of the movie.
Recreating a movie world or set is often elaborate, but this inventive experience gave Canadians the chance to immerse themselves in the film purely with a drive through. At the end of the experience, each car that came out of the anti-car wash became a vehicle for spreading the word about Mad Max: Fury Road.
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