In order to promote the release of Ant-Man, Disney and Marvel created an Ant-Man trailer that's actually too tiny to see. Although people seek out a movie trailers online in order to get a sense of what kind of scenes to expect in the feature film, this trailer doesn't provide much information—other than cleverly playing up the size factor of Ant-Man. Despite most of this trailer being impossible to view unless you've got amazing eyesight, the movie trailer has been watched over 6 million times.
As well as offering the first ant-sized look at the Ant-Man trailer, there is also a full-sized teaser of the video so that you can actually see what is happening on this minuscule screen.
What Makes This Trend Stand Out
- Micro Trailers
- Creating creative, unique, and short teaser trailers that challenge viewers to visit theaters.
- Immersive Advertising
- Developing innovative techniques that grab and hold the audience's attention by offering them an enriched experience.
- Interactive Campaigns
- Engaging with potential customers by encouraging brand participation in unique ways.
Sectors Adopting This
- Movie Theaters
- Creating new marketing campaigns that leverage social media and smartphone technology to drive viewers for film screenings.
- Advertising
- Developing specialized techniques, such as augmented reality, to create experiential advertisements that people may share and save.
- Entertainment
- Introducing interactive gamification experiences, contests, and e-sports marketing, targeting millennials and Gen Z customers.
