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Promotional Movie Marathons

The Ultimate Marvel Marathon Tees Up Avengers: Age of Ultron's Release

— March 7, 2015 — Marketing
The number of live action comic book movies has sky-rocketed over the last few years, which has made an Ultimate Marvel Marathon possible. With the second 'Avengers' movie about to take over theaters this spring, promotion has gone into high gear. And those who've been meaning to re-watch all of their favorite Marvel movies will be able to do it in one go, with a great treat at the end: a pre-screening of Avengers: Age of Ultron.

The Ultimate Marvel Marathon will play 29 hours of movies in one go. Running through 11 Marvel movies released since 2008's Iron Man in order, it will be an experience many people will want to brag about. People who last through the entire Ultimate Marvel Marathon will receive a commemorative medal.
Trend Themes
1. Movie Marathons - Companies can leverage movie marathons to promote new movie releases or series.
2. Live Action Comics - A lot of people are yearning for live action comics movies, thus creating an opportunity to produce more live action comic books movies and TV series.
3. Commemorative Merchandise - Opportunity for companies to create exclusive merchandise for movie marathons, such as commemorative medals and t-shirts.
Industry Implications
1. Entertainment - Companies in the entertainment industry can organize and host movie marathon events to promote new releases or create fan events.
2. Merchandise - Companies in the merchandise industry can partner with movie studios to produce commemorative merchandise for movie marathon event attendees.
3. Technology - Companies in the technology industry can provide innovative screening and display equipment, like those offering 4D for an immersive viewing experience.
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