A partnership between real world company Gillette and Marvel-world company Stark Industries produced this collection of super hero themed razors based on the new Marvel movie Avengers Age of Ultron.
Based on GIllette's Fusion Pro Glide with flexball technology, this collection merges the real and fantasy worlds by way of themed razors named and designed after Marvel characters Hulk, Ironman, Captain America and Thor.
Unveiled during a press conference in Boston, these Avengers Age of Ultron razors boast design concepts that mimmic the special powers and unique features of the Marvel superheroes. For instance, the Gillette XL Gamma takes inspiration from the Hulk with sensors trigged by stress levels that can cause it to morph 700% larger, similar to the character himself.
While these advanced concept prototypes aren't for sale, Gillette is leveraging their social media channels to give eager Marvel fans a chance to win limited edition collector models.
What's Driving This Trend
- Themed Products
- Creating themed products based on popular movies or franchises can appeal to fans and create a unique selling proposition.
- Partnerships
- Collaborating with companies in different industries can lead to innovative product concepts and mutually beneficial marketing opportunities.
- Social Media Promotion
- Using social media channels to engage with customers and provide exclusive opportunities can generate buzz and increase brand awareness.
Who This Affects Most
- Consumer Products
- Companies in the consumer products industry can explore partnerships and create themed products to attract customers and differentiate themselves from competitors.
- Film/entertainment
- Partnering with real-world companies to create themed products based on popular movies or franchises can provide new revenue streams and engage fans in a unique way.
- Marketing/advertising
- Utilizing social media platforms for promotional activities, such as giveaways and contests, can help brands reach a wider audience and increase customer engagement.
