About a year ago, the laughably outrageous Sharknado movie blew up the Internet, but this time around, as the Fishmonger Shark Attack pranks hints, maybe the movie's sequel will be a little scarier. The prank was set up at Steve Hatt Fishmongers in London, involving an animatronic shark that would suddenly seem very much alive as a customer walked past it to ring out their items at the cash.
Setting up the prank took about two weeks, and even though the shark isn't that real looking, the "fresh killer shark" still manages to pull a scream from just about everybody. In case anyone was really freaked out, Syfy even had a team of paramedics nearby in case the fake shark caused a real heart attack.
What's Driving This Trend
- Prank Marketing
- Opportunity for companies to create viral marketing campaigns using creative and shocking pranks.
- Experiential Marketing
- Opportunity to engage and create memorable experiences for consumers through interactive marketing techniques like pranks.
- Immersive Technology
- Opportunity to use immersive technology such as animatronics to create believable interactive experiences for consumers.
Who This Affects Most
- Marketing
- Opportunity to incorporate creative and viral marketing techniques like pranks into advertising campaigns.
- Entertainment
- Opportunity to use immersive and interactive experiences like pranks to enhance movie or TV show promotions.
- Hospitality
- Opportunity for hotels or theme parks to use immersive technology like animatronics to enhance guest experiences and provide unique attractions.
