Jordan Brand is debuting two new colorways of the 'Air Jordan 1 Low OG' and 'Air Jordan 36' for the annual Peach Jam tournament taking place July 17-24. The new Air Jordan 1 Low OG adopts a shiny black upper, decorating majority of the base with a glossy midnight sky design. The Swoosh, toebox, and tongue all feature a milky way design that uses tones of purple, brown, white, and cream, while a green alien-like outsole hugs the underside of the black midsoles. The tongue tabs feature a Nike ‘EYBL’ basketball logo outlined in a glow-in-the-dark green shade.
The 'Air Jordan 36' is a much louder offering, sporting a multicolor base that mixes colors like green, teal, red, purple, and orange for a galaxy-themed high-top sneaker. The lateral panels feature an orange cosmic pattern that resembles a cluster of stars, while the midsole takes on a cool-toned look using a fusion of green and blue colors. Interested parties can tune into the Peach Jam event to see players sporting the new footwear.
Image Credit: Jordan Brand
Why This Trend Is Growing
- Space-themed Sneakers
- There is an opportunity for footwear brands to capitalize on the demand for unique and themed designs.
- Hyper-realistic Designs
- There is an opportunity for designers to create hyper-realistic graphic designs that stand out in the sneaker market.
- Innovative Outsole Design
- There is an opportunity for shoe brands to experiment with unconventional outsole designs to appeal to sneaker enthusiasts.
Industries Being Reshaped
- Athletic Footwear
- The athletic footwear industry can benefit from incorporating unique designs to stand out in the market.
- Sporting Events
- Sporting events can leverage exclusive or themed footwear as a way to increase brand awareness and engagement.
- Sneaker Culture
- The sneaker culture industry can benefit from more innovative and distinctive designs to satisfy the demand for exclusive kicks.
