PSG and Jordan Brand join forces on a new collaborative collection with the help of Japanese retail imprint atmos Tokyo as well. The new collection is made up of cozy sportswear, stating off with a collared zipped Anthem jacket. It is designed in black color and detailed with wayward golden lines throughout the entire silhouette.
At the left side of the chest sees a branded PSG patch and there are two flapped pockets at the lower sections of the front. This is followed by a pullover hoodie that is detailed with 'Paris' along the front with the same aforementioned pattens along the sleeve and waist, rounded out by a large PSG logo at the back. The capsule is finished with short and long-sleeved tops adorned with branded details.
Image Credit: atmos Tokyo, <a rel='nofollow' href='https://hypebeast.com/2023/1/psg-jordan-jacket-hoodie-tee-sweatpants-black-gold-release-date'>hypebeast</a>, <a rel='nofollow' href='https://www.atmos-tokyo.com/lp/paris-saint-germain-23sp-ap-lp?SRPLP'>atmos-tokyo</a>
What Makes This Trend Stand Out
- Sport-centric Collaborations
- Opportunity for different sportswear brands to collaborate to create unique collections that cater to consumers’ sports interests.
- Cozy Sportswear
- As athleisure grows in popularity, innovative ideas that combine sportswear with comfort will cater to changing consumer preferences.
- Branded Details
- Branding elements such as logos, personalized patches or prints, can add uniqueness to sportswear apparel and appeal to consumers’ desire for individualization.
Sectors Adopting This
- Sportswear
- Collaborations between sportswear companies can lead to an increase in product range and unique designs.
- Fashion
- The rising trend of athleisure opens up opportunities for fashion brands to enter the sports market and collaborate with sportswear brands to provide comfortable yet stylish wear.
- Retail
- Incorporating personalized branding within collections encourages consumers to purchase exclusive apparel, leading to an increase in revenue.
