Paris Saint-Germain's enduring partnership with Michael Jordan's fashion brand is being celebrated with the unveiling of the French club's new fourth kit for the 2023-24 season. Beyond its distinctive burnished hue, the jersey showcases a graphic print inspired by the iconic Jordan elephant hide pattern.
The team will adopt the renowned pattern this season, previously featured on the dark grey third kit. The 2023-24 fourth kit boasts a sleek design with a crew-style collar and cuffs in black and navy, a black strip running from underarm to lower hem, and monotone crests and badges, creating a streamlined palette. This kit is set to be donned by both the men's and women's teams, with the latter premiering it in Champions League action against Ajax Amsterdam.
Image Credit: Paris Saint-Germain
What's Driving This Trend
- Collaborative Sports-fashion Partnerships
- The enduring partnership between Paris Saint-Germain and Michael Jordan's fashion brand paves the way for more collaborative sports-fashion ventures.
- Iconic Print Inspirations in Sports Apparel
- The graphic print inspired by the iconic Jordan elephant hide pattern introduces a trend of incorporating recognizable designs into sports kits.
- Gender-inclusive Sports Kit Designs
- The 2023-24 fourth kit will be worn by both the men's and women's teams, highlighting a growing trend of gender inclusivity in sports apparel.
Who This Affects Most
- Sports-fashion
- The collaboration between Paris Saint-Germain and Michael Jordan's fashion brand exemplifies the intersection of sports and fashion industries.
- Sports Apparel Design
- The incorporation of iconic prints in sports kits presents an opportunity for disruptive innovation in sports apparel design.
- Gender-inclusive Sports Apparel
- The adoption of the 2023-24 fourth kit by both men's and women's teams highlights the demand for gender-inclusive designs in the sports apparel industry.
