Graphic artist VERDY designs special away kits for Paris Saint-Germain recently, which was first seen as the team played again J1 League team Kawasaki Frontale for a friendly game. This took place at the Japan National Stadium in Tokyo and it was shown to a crown of 65,500 attendees.
The names of the players were done in a distinct typeface that had a curled aesthetic along with the signature Vick character by the artist at the back of the top alongside the numbers. The team plans to continue its Japan Tour with a pop-up taking place at the EDIFICE Shinjuku that offers a special new collection. This includes hoodies, tees, cap bandanas, and accessories by VERDY.
Image Credit: VERDY
What Makes This Trend Stand Out
- Artistic Sports Kits
- Designers are creating unique and visually stunning sports kits that create opportunities for collaboration between fashion, art, and sports industries.
- Signature-typeface Clothing
- Distinct typeface and font designs are emerging as a new way for clothing to stand out, creating opportunities for graphic designers and fashion brands.
- Limited Edition Sports Collections
- The creation of limited edition sports collections for fans generates exclusivity and excitement around the brand, with opportunities for sponsor collaborations.
Sectors Adopting This
- Sports
- Sports teams and organizations can collaborate with artists and designers to create unique sports kits and limited-edition collections that attract and engage fans.
- Fashion
- Designers can expand their reach and create new creative partnerships by designing sports kits in collaboration with sports teams or organizations.
- Graphic Design
- Graphic designers can use their skills to design unique typefaces and fonts for the fashion industry, sports teams, and organizations.
