This PETA Ad Uses Emoji Conversations to Get a Big Message Out Fast

 - Mar 28, 2014
References: & adweek
As we live in a world where communication is getting faster and simpler, we are now capable of having complete emoji conversations. The days have long passed where having a proper conversation on the phone was a standard mode of communication. With text messaging being the standard for quick simple communication, being able to get your message out in the least amount of words as possible is key.

The organization ‘PETA’ uses the emoji conversation in its new commercial that features an emoticon of a woman dreaming about different products that will make her look good. It is turned around the item icons such as the shoes and lipstick turn into animals and what is being done to them to create each item. In the end, all the animals die in order to bring you the items that you love and want to buy to look good.