Brands like Samsung, Ford, Visa and Pantene were participants in YouTube's second ever Brand Camp Program, which recently took place in LA, aiming to help these big-name brands market content online as effectively as some of YouTube's home-grown stars.
YouTube's director of content strategy Jamie Byrne describes that the mission of the three day course is to "treat advertisers like content creators," and brand representatives even got the chance to interact with YouTube stars like iJustine.
Over the rest of this year, YouTube has plans to invite a total of 100 brands to take part in its Brand Camp, which will ultimately help companies boost the numbers of eyes that see advertisements, as well as increase YouTube's revenue.
What's Driving This Trend
- Brand Camp Programs
- Brand Camp Training programs to increase online marketing effectiveness for brands
- Content Creator Interaction
- Opportunities for brand representatives to interact with content creators in training programs
- Ad Revenue Boost
- Training programs to boost the numbers of eyes that see advertisements, and increase YouTube's revenue
Who This Affects Most
- Digital Advertising
- Training for digital advertisers and industry professionals to increase ad effectiveness online
- Branding
- Training programs for brand representatives to learn how to market content more effectively on social media platforms
- Social Media
- Training programs for digital advertising across social media platforms, to improve ad performance and visibility
