In this chilling UNICEF PSA, violence against children is illustrated by imaginary vaccines to dangerous problems like war, slavery, rape, murder and gang violence. While kids around the world are dying from preventable diseases (a worthy cause in and of itself), this commercial designed by agency Don't Panic London for UNICEF UK focuses on other threats.
Directed by Jonathan Pearson, the PSA mentions how every 5 minutes a child dies as a result of violence. It calls us to act as there is no prescription for the global issue of violence against children. A UNICEF UK report shows more than 75% of child deaths caused by violence are not consequent of war, but of interpersonal violence.