In response to the high death toll rate in South Africa over the holidays, Ford's road safety ad takes advantage of the few seconds on a YouTube pre-roll ad that you can't skip.
Most users are quick to click the "Skip Ad" button as quick as they can, but this particular pre-roll advertisement makes the most of those five seconds that you're forced to watch before you can take any action. The ad shows a seat belt being buckled and the ad is simple paired with text that notes that the action is part of "A few seconds you just can't skip." After this incredibly short ad, YouTube users are able to skip the ad as usual, and hopefully the message hits home with enough people to get them to buckle up for their own safety.
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