With characters like Spider Bond, Homerine and Batkid, the LEGO: Fiction Meets Fiction campaign tastefully mashes up your favorite characters. From Homer Simpson trading in his characterized hands for Wolverine's blades to Spiderman swapping his signature web slingers for a James Bond suit, tie and gun, the LEGO brand has mashed up childhood heroes for its latest ad campaign.
The youth-focused brand has taken its marketing to the streets and started posting billboards throughout airports, bus stops and public buildings. The LEGO: Fiction Meets Fiction has so cleverly combines fictitious characters that children love. One can look forward to the superhero mashups to hit stores in the near future. We can hear the James Bond theme song blending with the Spiderman opening tune as we speak.